My name is Doug Collins, and I believe UX can make the world a better place.

Born and raised in Denver, I have vowed to use my skills to bring ethical and accessible user experiences to the world.

I have a passion for sharing my knowledge, growing talent in the UX community, and doing what I can to make the world a better place – one interaction at a time.

I make experiences useful, interesting, and informative for all.  My goal is to make information and procedures accessible, intuitive, and thought-provoking.

July NUXer Meetup: Dark Patterns

The Emperor from Return of the Jedi. 

For July, I’ll be covering Dark Patterns. For this event, we’ll discuss what Dark Patterns are, the psychology behind why they work, and look at examples of some of the most common Dark Patterns in use in modern website design.

I’ll also host a practical session where we identify dark patterns in the wild and explore ethical alternatives to their use.

Join us for the July Denver NUXer meetup.

The ROI of UX: Why User Experience is a Zero-Risk Investment

The ROI of UX 

The value of User Experience is undeniable. 

TurboTax sets itself apart with it. Netflix killed Blockbuster with it. Apple built an empire on it.

The tech industry as a whole is finally catching on the to value of UX and design thinking. Many smaller companies and startups, however, remain reluctant to invest.

But UX more than pays for itself.  The math doesn’t lie.

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What’s in a Name? UX Job Titles Explained

What's in a name?

There are a myriad of UX job titles out there for our industry. This can sometimes cause issues deciphering what each of the UX job titles might entail.

To help on your career search, here are a few of the more common UX job titles you might see out there. Included are a short descriptions of what might be expected from each one.

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Why UX Accessibility Design Should be a Top Priority (And a Checklist to Get Your Site Up to Par)

Designer working on a tablet and laptop.

Designing for UX accessibility means designing for those with disabilities.  Disabilities can be physical, visual, auditory, or psychological.  Whatever the nature of a disability, we as UX professionals need to ensure we are doing all we can to make our sites accessible.

Not every UX professional knows the ins-and-outs of accessibility design (and if you don’t, maybe it’s time to update your skillset.) Far from being a secondary concern, accessibility design should be a primary for every UX professional.  Here are some of the big reasons, both from an ethical and bottom-line standpoint, that optimizing a site for accessibility is a must.

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