My name is Doug Collins, and I believe UX can make the world a better place.

Born and raised in Denver, I have vowed to use my skills to bring ethical and accessible user experiences to the world.

I have a passion for sharing my knowledge, growing talent in the UX community, and doing what I can to make the world a better place – one interaction at a time.

I make experiences useful, interesting, and informative for all.  My goal is to make information and procedures accessible, intuitive, and thought-provoking.

The ROI of UX: Why User Experience is a Zero-Risk Investment

The ROI of UX 

The value of User Experience is undeniable. 

TurboTax sets itself apart with it. Netflix killed Blockbuster with it. Apple built an empire on it.

The tech industry as a whole is finally catching on the to value of UX and design thinking. Many smaller companies and startups, however, remain reluctant to invest.

But UX more than pays for itself.  The math doesn’t lie.

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What’s in a Name? UX Job Titles Explained

What's in a name?

There are a myriad of UX job titles out there for our industry. This can sometimes cause issues deciphering what each of the UX job titles might entail.

To help on your career search, here are a few of the more common UX job titles you might see out there. Included are a short descriptions of what might be expected from each one.

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Why UX Accessibility Design Should be a Top Priority (And a Checklist to Get Your Site Up to Par)

Designer working on a tablet and laptop.

Designing for UX accessibility means designing for those with disabilities.  Disabilities can be physical, visual, auditory, or psychological.  Whatever the nature of a disability, we as UX professionals need to ensure we are doing all we can to make our sites accessible.

Not every UX professional knows the ins-and-outs of accessibility design (and if you don’t, maybe it’s time to update your skillset.) Far from being a secondary concern, accessibility design should be a primary for every UX professional.  Here are some of the big reasons, both from an ethical and bottom-line standpoint, that optimizing a site for accessibility is a must.

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Stepping Up Your Game: Updating Your UX Skills

Stepping Up Stairs

We are what we do.  It seems like such a simple and trite phrase, but nowhere is that mantra more true than in our professional lives.  In the world of User Experience, concepts, best practices, and trends are ever-evolving. Remember that updating your UX skills is key in staying in front of the pack and relevant in the industry.

The only way to stay up-to-date with our world is to commit to a lifetime of learning.  The best UX designers are constantly learning from both the academic landscape and the world around them.

Head on over to to read about how I go about learning new UX skills and improving my knowledge base every day.